Author：Jake | TIME：December 05,2019 8660
In the field of cosmetics, packaging design is almost as important as the product itself. Therefore, leading cosmetics brands in this field need to be distinguished from other competitors who invest in cosmetics.
It should not be forgotten that packaging and logos are the two main tools for building a corporate identity, and they largely determine consumer purchasing decisions.
How many of those who use moisturizing or beauty products every day know the ingredients they make? Rarely. We can use each other and even listen to friends' recommendations, but what really drives us crazy is their packaging, the ads they post, the clean, elegant and beautiful feel. The reason they intend to communicate is that a product that makes "bitter" must be beautiful; it must be able to make us feel better. In many cases, it is magic.
Here we discuss cosmetic packaging design and how to use it to make our business successful.
Identify your customer & brand personality
Label and packaging allow others to remember your brand. And how to design them depends on who your customers are.
Once you have identified your target audience portrait, you can decide on unique labeling and packaging concepts to attract their attention. While emphasizing your brand identity, ensuring consistency in all aspects of the design, and feeling about the cosmetics provided by the brand. rest assured.
Only if you know these two points clearly can you design a really good label or packaging. Before you start using these labels and packaging, you can target the right audience and showcase the essence of the brand.
Choose cosmetics containers and labels carefully
Great cosmetic manufacturers know how important good a cosmetic packaging design when they showcase their quality products.
Choosing a high-quality cosmetic container can increase or decrease the sales volume of cosmetics, because attractive, easy-to-handle and novel packaging, in addition to increasing product life, also plays a fundamental role in achieving business growth. Therefore, we must not forget the materials used to make the containers, as they are in direct contact with the product, and the wrong choice of materials may change the product contained in the container.
Cosmetic Container
Cosmetics must be accompanied by a good cosmetic container (perfume container, perfume bottle, cream bottle, cream bottle, polypropylene container, can, pet container, etc.) and don't forget the rest of the packaging (if any), box, or bag.
According to the latest cosmetic packaging trends, consumers value natural fashion. Users are willing to pay more for cosmetics using clean labels and sustainable packaging. This requires your cosmetics to use high-quality materials that are biodegradable, compostable or recyclable Packaged and has a skin-friendly formula without additives and synthetic preservatives.
Label
Labels will play a role here in product identification, branding and industry compliance, and customer preferences are also important. Several types of labels are available for your product, such as folding labels and even tamperable labels. If you don't know how to design labels in the early days of your business, you can ask some cosmetic packaging suppliers for help, and they have a dedicated team to help you complete it.
Cosmetic packaging is a unique cosmetic packaging that is as important as the product itself. They also should
Protect and store your products to ensure they are safe during transport.
Display brand, product name, and other labels.
Avoid products from pollution or chemical reaction with some components in the air. Proper containers and packaging are necessary.
Tamper-resistant and leak-proof.
Make your product looks attractive and makes your target audience fall in love with the product at first sight.
More tips for more cosmetic packaging ideas, check this article.
Designing your nail polish bottle packaging needs to take into account its size and shape, caps and nail polish bottle brushes. Only by taking these factors into consideration can your product packaging be impeccable.
Bottle size
First, the actual size of the bottle. Standard size nail polish bottles can hold .5 ounces of nail polish. The full-size bottle also includes a full-size brush and lid. Mini bottles are usually half their original size and are generally used as samples or packaging for travel products.
Bottle shape
The body shape is the second important consideration for the packaging of nail polish bottles. Circles and squares are common, but some brands have more creative shapes to store their polishes. This can make customers more attractive.
Bottlecap shape
Compared to the shape of the bottle cap, we are more willing to change the shape of the bottle cap. Not only does the cap need to be easy to hold, but it also must not be too short, too thick, or too slender to make it difficult for the audience to handle.
Brush
Finally, choose the right brush for nail polish bottle. Brushes that are too stiff can cause streaks. Too soft brushes are difficult to control and difficult to apply nail polish.
When making product packaging, every part of the nail polish packaging design should be considered. A combination of comfort, ease of use and aesthetic appeal will enable you to create the perfect bottle design. If you are looking for cosmetic packaging suppliers, Maxwell Packaging is offering a great nail polish bottle and brush.
If there is a product on the market that usually attracts us more in packaging and appearance than a thorough understanding of its ingredients and properties, then it is cosmetic. Amazing packaging can make your product stand out on the shelf.
Above, we discussed how to design cosmetic packaging and how to design your nail polish bottle. Hope this article was helpful to you. There are many professional cosmetic packaging suppliers on the market, and they can help you create great packaging for your product.
